Isle of Wight Zoo Re-brand started a few months back when I started to create adoption boxes for the new animals that were arriving at the zoo.
I started with the new logo and create a brand new look which encompassed the fun nature of the zoo. The jumbled letters of the logo make it appear slightly quirky while the typeface adds to the 'natural' element to the brand with its rough edges. The icon utilises the main emblem of the Wildheart Trust inside a paw to help represent the nature of the zoo.
Shortly following this, I designed the cafe and shop logo using the same typeface, emblem and style to help keep the brand consistent.
The new style was then carried out on many different elements of the zoo, with more still left to do!